FedEx China Campaign (continued)

22 different versions were produced and mailed to 20 different countries across Europe and the Middle East - all in local languages. All creative, artwork, client liaison, logistics, printing, fulfilment and mailing were handled by CWA.

Results
Responses were monitored for each country by looking at a variety of statistics. A few of the results are as follows:

46% of people mailed visited the campaign website – an incredible response rate! 27% of people mailed visited the game page. An additional 14% vs. mailed quantity were added by via the viral capability.

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