FujiFilm Overview Brochure

Brief
To raise awareness of Fujifilm as ‘more than just a film manufacturer’. Fujifilm have a strong heritage in photography and are well known for producing ‘film’ products. An objective of the campaign was to shift this perception and raise awareness of their high quality product range, with solutions for all business needs.

Campaign
An overview brochure was developed to introduce the range and included an incentivised tear-off slip to encourage responses. The brochure also used as direct mail and exhibition collateral.