BRS Advertisements

Brief
To raise awareness of BRS and position them as the UK’s No.1 in truck rental.

Campaign
The series of adverts that were developed broke away from the traditional ‘truck shot’ adverts typically featured within the vehicle trade press and enabled prime page positions to be secured. The clean look of the ads combined with stylish photography set the new style for all subsequent BRS communications. The adverts ran in Motor Transport and Commercial Motor.