BRS Tap Animation

Brief
To launch tap™, a ground-breaking and innovative vehicle servicing and compliance tool, on to the market with a clear and targeted message. tap™ is the first and only product of its kind on the market so the launch had to be bold and impactful.

Campaign
The campaign was integrated and highly targeted covering a wide spectrum of media: Animation, Website, Brochure & sales support and Trade press advertisements

Results
In the first few months after the launch, six companies signed up to tap™, generating £9.5m business.