CWA brings UCB's R&D to Life in London & New York
CWA created a unique brand experience to communicate UCB's cutting edge R&D capability to the investment community in London & New York.
The experience included a customer gallery where original artwork and sculptures where used to communicate "how it feels" to suffer from serious disease.
The presentation area used an "in the round" format for greater intimacy and was linked by both webcasts and live phone in's.